Hello, I am Peter. A Slovak Graphic Designer. I build visual identities on one idea that captures what makes the brand itself and shape it into a system that scales. Loved brands that stick. My work was recognised with a Red Dot Design Award for Visual Identity in 2025.
Every project starts the same way. I study the brand, what it needs to achieve, its context, its competition, and look for the one idea that cuts through all of it.
I clarify it, sharpen it, and build everything around it. My approach is strategy-led: every visual decision is grounded in what the brand needs to achieve and how it lives in the real world.
Many of my projects end with a custom typeface, not because it's always planned from the start, but because that's often where a loved brand finds its fullest form.
Currently available for projects or the right in-house and studio role. Always open to people who want to build something together.
Let's talk
peter(at)skrovan.studio
+(421) 908 923 191
Process
I make brands understood so people can feel them.
My work spans
Founder-led brands · Craft brands · Food & Beverage · Cultural organizations · Tech · Finance · Real estate · Pharma · Healthcare · City-scale projects
Experience
2024–present
Freelance, Brand Identity
2023–2025
Büro Milk, Art Direction & Identity
2020–2023
GoBigname, Brand Identity
2015–2020
LB* Studio, UI/UX Design
2010–2015
Freelance, UI/UX Design
2008–2010
Half·Pixel Studio, Junior Designer
What I do
Branding Visual Identity Custom Lettering Custom Type Packaging Systems Brand System Evolution Art Direction Design Direction
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